All industries

Laundry detergents

Hong Kong · 10 selected brands and products

10 linked reports · Measured:

Two views of the same market.

Score and recommendation rate describe different parts of the result. Read them together.

潔霸 Attack57.1Highest Market Position Score
潔霸 Attack58.3%Highest recommendation rate

Market Position Score

The retained headline score in each brand’s report.

潔霸 Attack57.1
碧浪 Ariel32.1
Persil 寶絲25
威露士 Walch20
獅王潔白物語（TOP）15
Tide 汰漬10.8
威寶7.1
Bold6.7
AXE 斧頭牌0
威潔330

Recommendation rate

How often the brand was recommended in its scored answers.

潔霸 Attack58.3%
Persil 寶絲25%
威露士 Walch25%
碧浪 Ariel25%
獅王潔白物語（TOP）16.7%
Tide 汰漬8.3%
威寶8.3%
AXE 斧頭牌0%
Bold0%
威潔330%

The full league table

Scores and recommendations are always shown together. Sorting changes the order, not the information.

Score rankBrandMarket Position ScoreRecommendation rateRecommendation rankScored answersMeasuredStandard report
1潔霸 Attack57.158.3%112/12
Open reportView history
2碧浪 Ariel32.125%212/12
Open reportView history
3Persil 寶絲2525%212/12
Open reportView history
4威露士 Walch2025%212/12
Open reportView history
5獅王潔白物語（TOP）1516.7%512/12
Open reportView history
6Tide 汰漬10.88.3%612/12
Open reportView history
7威寶7.18.3%612/12
Open reportView history
8Bold6.70%812/12
Open reportView history
9AXE 斧頭牌00%812/12
Open reportView history
9威潔3300%812/12
Open reportView history

Ranks compare the measured brands in this market, not every brand worldwide. Values come from each brand’s own standard report.

What buyers asked

See where each brand was recommended and which answers cited its website. Counts come from the scored answers in the linked reports, not a new ranking.

香港潮濕天氣經常要在室內晾衫，有哪些洗衣劑品牌值得比較？ in Hong Kong?

Original question language: en-US

Brand · original answersRecommendedWebsite cited
潔霸 Attack2 / 31 / 3
碧浪 Ariel2 / 30 / 3
Persil 寶絲0 / 30 / 3
威露士 Walch1 / 30 / 3
獅王潔白物語（TOP）0 / 30 / 3
Tide 汰漬0 / 30 / 3
威寶0 / 30 / 3
Bold0 / 30 / 3
AXE 斧頭牌0 / 30 / 3
威潔330 / 30 / 3

想在香港超市買日常用洗衣液，每次洗衫的成本不要太高，有哪些品牌值得考慮？ in Hong Kong?

Original question language: en-US

Brand · original answersRecommendedWebsite cited
潔霸 Attack2 / 31 / 3
碧浪 Ariel0 / 30 / 3
Persil 寶絲0 / 30 / 3
威露士 Walch1 / 30 / 3
獅王潔白物語（TOP）2 / 30 / 3
Tide 汰漬0 / 30 / 3
威寶1 / 31 / 3
Bold0 / 30 / 3
AXE 斧頭牌0 / 30 / 3
威潔330 / 30 / 3

家人不喜歡濃烈香味，在香港有哪些低香味或無香料洗衣劑品牌值得了解？ in Hong Kong?

Original question language: en-US

Brand · original answersRecommendedWebsite cited
潔霸 Attack1 / 30 / 3
碧浪 Ariel0 / 30 / 3
Persil 寶絲2 / 30 / 3
威露士 Walch0 / 30 / 3
獅王潔白物語（TOP）0 / 30 / 3
Tide 汰漬1 / 31 / 3
威寶0 / 30 / 3
Bold0 / 30 / 3
AXE 斧頭牌0 / 30 / 3
威潔330 / 30 / 3

經常洗運動衫，想比較處理汗味的洗衣劑，香港有哪些品牌值得考慮？ in Hong Kong?

Original question language: en-US

Brand · original answersRecommendedWebsite cited
潔霸 Attack2 / 30 / 3
碧浪 Ariel1 / 30 / 3
Persil 寶絲1 / 30 / 3
威露士 Walch1 / 30 / 3
獅王潔白物語（TOP）0 / 30 / 3
Tide 汰漬0 / 31 / 3
威寶0 / 30 / 3
Bold0 / 30 / 3
AXE 斧頭牌0 / 30 / 3
威潔330 / 30 / 3
Why AI recommends competitors—and what to improve

selected brands and products: 潔霸 Attack · 碧浪 Ariel · 獅王潔白物語（TOP） · 威潔33 · 威露士 Walch · 威寶 · Persil 寶絲 · AXE 斧頭牌 · Tide 汰漬 · Bold

Questions and measurement details

Shared buyer questions

  1. 香港潮濕天氣經常要在室內晾衫，有哪些洗衣劑品牌值得比較？ in Hong Kong?
  2. 想在香港超市買日常用洗衣液，每次洗衫的成本不要太高，有哪些品牌值得考慮？ in Hong Kong?
  3. 家人不喜歡濃烈香味，在香港有哪些低香味或無香料洗衣劑品牌值得了解？ in Hong Kong?
  4. 經常洗運動衫，想比較處理汗味的洗衣劑，香港有哪些品牌值得考慮？ in Hong Kong?
Measurement language
en-US
AI systems
ChatGPT · Claude · Gemini · Perplexity
Comparison version
1